Ajax Load More vs Auto Infinite Scroll

Dave Hilditch

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Comparing Ajax Load More with Auto Infinite Scroll? This page breaks down the key differences and similarities so you can find the best fit for your WordPress or WooCommerce store.

Overview of Ajax Load More

Ajax Load More is an open source WordPress plugin for infinite scrolling, load more buttons, and AJAX pagination. It works with posts, pages, WooCommerce products, and custom post types using a shortcode system.

Visit Ajax Load More →

How Auto Infinite Scroll differs from Ajax Load More

All plugins from Super Speedy Plugins share a SQL-first architecture and an uncompromising focus on performance — and Auto Infinite Scroll is no different. Here is what sets it apart:

Auto Infinite Scroll turns paged WooCommerce and blog archives into smooth, continuous scrolling, and it sets itself up automatically on 95%+ of themes. It also does the one thing most infinite-scroll plugins get wrong: it remembers the archive in the browser, so a shopper who opens a product and clicks the back button lands at their exact scroll position instantly, with no reload.

How to choose between Ajax Load More and Auto Infinite Scroll?

The honest question to ask is: does Ajax Load More's development team regularly benchmark their plugin against stores with hundreds of thousands of products? For Auto Infinite Scroll, that answer is unambiguous — performance testing against a one-million-product store is part of every single release cycle, not an afterthought. If consistent, predictable speed matters to your business, that is a meaningful difference. A free trial is available to test it risk-free on your staging environment.

What do others say about Auto Infinite Scroll?

★★★★★
Michel Nijman — April 2023

Best infinite scroll plugin available, with amazing support. WPintense is focused on speed, and this is the only infinite scroll plugin that we could find that has a memory option: once you've clicked a product and press previous page in the browser, it will revert you back to the location on the page where you were when you clicked the product, NOT the top of the page, like every other plugin does. This is an amazing feature! The developer has helped us with adjustments to have it fit in seamlessly with our the theme, which is just perfect. Thanks for the support & make sure you checkout the demo store the developer has where you can use the plugin and see how BLAZINGLY FAST it it.

★★★★★
Dejan Kletečki — January 2024

I usually don't bother writing reviews but I see a few reviews here that are complaining about support and they are kinda old which I think shows the wrong impression of how it is. I have a completely different experience with support and I have never before had a chance to talk to a dev directly on Discord and that bugs and issues were resolved almost immediately. I'm using Breakdance builder which is fairly new so there were few fixes needed and now everything works fine. Also, all my suggestions for improvements were implemented … Support is 10/10!!

★★★★★
Thomas Jarvis — February 2024

Excellent plugin.Integrates well with most themes with minor modifications. Massively speeds up the archive browsing process and removes uncached paginated pages (improving pagespeed scores).

What's new in Auto Infinite Scroll?

1.64 (20th May 2026)

  • Updated the Super Speedy Settings page: added a "Recheck Licenses" button above the licence table so customers have a clear way to refresh licence status after a renewal or upgrade without scrolling down to the licence-key field. The button is disabled until a licence key is entered/saved and re-enables as you type.
  • The Recheck flow now also force-bypasses the auth-server's own 1-hour licence cache (via a `force=1` flag on the `wpiapi/check_product_key` call), so renewals/upgrades that completed less than an hour before a recheck no longer show as expired/exceeded. Normal admin page loads continue to use both caches as before — only an explicit Recheck click bypasses them. (Lives in the `super-speedy-settings` submodule, so the change propagates to every Super Speedy plugin.)

1.63 (13th March 2026)

  • Fixed Woo Variation Swatches not initializing on products restored via magic back button history
  • Fire third-party plugin re-initialization events after restoring archive from local storage

1.62 (18th November 2025)

  • Added full namespacing for plugin update checker to prevent conflicts with 3rd party plugins
View full changelog →

Want faster results? Try Auto Infinite Scroll on your store.

Get Auto Infinite Scroll →

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