Getting Started

Managing Subscribers

Last updated July 3, 2026

The Subscribers page gives you a full view of everyone who has signed up through your forms.

Viewing Subscribers

Go to SSE Emails > Subscribers to see all subscribers.

Columns

ColumnDescription
EmailThe subscriber’s email address
NameFirst and last name (if collected)
ListsColoured badges showing which lists they belong to. Green = subscribed, grey with strikethrough = unsubscribed
WP UserLink to the WordPress user profile if the subscriber is a registered user. Shows “Guest” for non-logged-in subscribers
SubscribedDate and time the subscriber was first added

Searching

Use the search box to find subscribers by email, first name, or last name.

Filtering by List

Use the dropdown filter above the table to show only subscribers belonging to a specific list. Click “Filter” to apply.

Sorting

Click the Email or Subscribed column headers to sort. Click again to reverse the order.

Deleting Subscribers

  • Single delete: hover over a subscriber row and click “Delete” in the row actions
  • Bulk delete: check multiple subscribers, select “Delete” from the bulk actions dropdown, and click “Apply”

Deleting a subscriber removes them from all lists and permanently deletes their record.

Exporting Subscribers

Click the Export CSV button at the top of the subscribers page to download all subscribers as a CSV file.

The CSV includes:

  • Email
  • First Name
  • Last Name
  • Lists (comma-separated names of lists they’re subscribed to)
  • Subscribed Date

The export respects any active list filter. If you’re viewing subscribers for a specific list, the export will only include those subscribers.

How Subscribers Are Created

Subscribers are added when:

  1. Someone submits a signup form (inline, shortcode, block, or popup)
  2. The email is validated and the honeypot spam check passes
  3. If the email already exists, the existing subscriber is reused (no duplicate)
  4. The subscriber is added to all lists linked to the form

Guest vs Logged-In

  • Logged-in users: the subscriber record is linked to their WP user ID immediately
  • Guests: a cookie (sse_subscriber_id) is set. If they later register a WP account with the same email, the subscriber record is automatically linked to their new user profile (this happens on both registration and login)

Duplicate Handling

If someone subscribes with an email that already exists:

  • No duplicate subscriber is created
  • They are added to any new lists from the form they used
  • If they were previously unsubscribed from a list, they are re-subscribed
  • Their name is updated only if it was previously empty

Subscriber Counts

The subscriber count shown on the Lists page counts only subscribed members (not unsubscribed or pending). The total on the Dashboard counts all unique subscribers regardless of list status.

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