WebToffee Product Import Export vs Super Speedy Imports
Want faster results? Try Super Speedy Imports on your store.
Get Super Speedy Imports →Comparing WebToffee Product Import Export with Super Speedy Imports? This page breaks down the key differences and similarities so you can find the best fit for your WordPress or WooCommerce store.
Overview of WebToffee Product Import Export
The WooCommerce product import export plugin allows you to easily import and export WooCommerce products using a CSV or XML file. It supports all product types including simple, variable, grouped, and external products.
Visit WebToffee Product Import Export →
How Super Speedy Imports differs from WebToffee Product Import Export
All plugins from Super Speedy Plugins share a SQL-first architecture and an uncompromising focus on performance — and Super Speedy Imports is no different. Here is what sets it apart:
The SQL-first importer for WooCommerce and WordPress. Import or update a million items in minutes, not days, without maxing out your server.
- 10x to 1,200x faster than WP All Import – benchmarked and reproducible
- Update 20,000 stock and prices in under a minute
- Import 1,000,000 products, each with 10 terms, in about 100 minutes
- Runs on live sites without downtime, light on CPU and memory
- Posts, custom post types and WooCommerce (simple, variable, downloadable)
- Developer-friendly: stages, hooks, custom templates and WP-CLI
How to choose between WebToffee Product Import Export and Super Speedy Imports?
For stores where page speed translates directly into revenue, the comparison between WebToffee Product Import Export and Super Speedy Imports is worth examining carefully. Super Speedy Imports's SQL-first design means performance is built into the architecture rather than bolted on afterwards. Every release is tested against a one-million-product WooCommerce catalogue, so performance scales with your store rather than against it. Try it on your staging environment using the free trial — you will see the difference immediately.
What do others say about Super Speedy Imports?
Even using this early release, the import speed is amazing. Our previous plugin required months to import our large number of products. This tool takes minutes. The ability to run new product additions and updates will change the way we do business.
We've been using this plugin on our live site for a few weeks now and it's been a phenomenal game changer for us. Before with WP All Import, importing products from a supplier would take so long that by the time the import was done, it wasn't even accurate anymore. It was also taking so many resources that our backend would slowly crawl and was near unusable. Now, imports take a few minutes and we can run imports multiple times a day and can keep our products very up to date. We're still moving some imports from WP All Import over to this, but this plugin has been amazing for us. Thank you so much!
Super Speedy Imports Knowledge Base
View full Knowledge Base →- Allowing SSI to download images from private or loopback hosts
- Controlling which stages of an import actually run
- Customising Imports using SQL Filters
- Wiping WordPress for a fresh SSI import
- CLI reference
- Creating Add-ons for Super Speedy Imports
- Creating Custom Templates for Super Speedy Imports
- Stage system reference (developer)
- Super Speedy Imports — architecture overview
- Choosing your unique identifier
- Complete Guide to Updating Stock & Prices with Super Speedy Imports
- Handling duplicate term slugs
- Import Stages
- Importing Variable Products
- Mapping CSV columns to custom postmeta
- Mapping hierarchical and multi-path taxonomies
- Migrating WP All Import functions to Super Speedy Imports
Articles about Super Speedy Imports
View all articles →Super Speedy Imports compared versus other products
What's new in Super Speedy Imports?
2.66.0 (8th July 2026)
- New: the Run Now screen has been redesigned. While an import runs you now see each stage with its own progress and worker activity, an overall percentage and elapsed timer, a system-configuration panel, live peak throughput, and a colour-coded live engine console.
- New: when an import finishes, the popover transitions to a completion screen with a per-stage efficiency table (duration, peak memory, throughput), a velocity panel showing average throughput and a full count breakdown (posts created and updated, post meta, terms, relationships, taxonomies), auto-fix and integrity totals, an Export Summary download and a link to view the updated posts/products.
- New: set Featured and Catalog Visibility on import – map a Featured column (1/yes) and a Catalog Visibility column (`visible`, `catalog`, `search` or `hidden`) in Publication Info. These combine with stock status into the product's `product_visibility` terms. Mapping the `product_visibility` taxonomy directly overrides them for the whole import.
- Improved: imported out-of-stock products now get WooCommerce's `outofstock` catalog-visibility term, improves performance and eliminates the need to run save-posts after run.
- Fixed: when the slug (post_name) is left unmapped, products sharing a title now get their `-2`/`-3` slug suffixes in CSV row order every time, instead of an order that could vary between runs.
Want faster results? Try Super Speedy Imports on your store.
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