WP All Import vs Super Speedy Imports

WP All Import is the most popular, most visual way to import into WordPress and WooCommerce. Super Speedy Imports is the fastest. If you import small-to-medium catalogues and love a drag-and-drop mapper, WP All Import is excellent. If your imports have become slow, time out, or run overnight, Super Speedy Imports is built to fix exactly that, up to 10-1200x faster.

Last updated: 5 July 2026. We build Super Speedy Imports, so treat this as our honest, benchmarked take rather than a neutral third party. The numbers below are reproducible and the criticisms of our own plugin are real.

Overview of WP All Import

WP All Import, by Soflyy, is the best-known importer for WordPress and WooCommerce and one of the most widely used on the platform. Its drag-and-drop interface lets you map any XML or CSV file to posts, pages, products or custom fields in a few steps, and its WooCommerce add-on handles products, variations, customers and orders. It is mature, well documented, and has a large ecosystem of add-ons and community answers. For a lot of stores it is genuinely the easiest way to get data in.

Visit WP All Import →

What they have in common

Both plugins import CSV and XML files into WooCommerce and WordPress, both handle products, variations, attributes, taxonomies and custom fields, both update existing products as well as create new ones, and both support scheduled imports to keep data in sync. If all you need is to load a few thousand products occasionally, either one will do the job.

How they differ: architecture and speed

The core difference is architectural. WP All Import processes records one row at a time through WordPress’s standard functions, which is flexible and safe but does not scale. Past a few tens of thousands of products, imports slow to a crawl and can max out your server’s CPU. Super Speedy Imports is SQL-first: each stage of the import is one or two large database queries that apply all the inserts or updates at once. That is where the 10-1200x speed difference comes from, and it is why performance stays roughly linear as your catalogue grows instead of falling off a cliff.

Feature comparison

Feature	WP All Import	Super Speedy Imports
Architecture	Row-by-row (WordPress functions)	SQL-first (bulk queries)
50,000-product update (benchmarked)	~20 hours	~60 seconds
Relative speed	Baseline	Up to 10-1200x faster
Largest catalogue publicly benchmarked	Not published	1,000,000+ products (2.7M book records)
File formats	CSV, XML	CSV, XML
Field mapping	Drag-and-drop	Dropdown selectors (just as simple)
Scheduling / automation	Yes (Pro)	Yes (Pro, cron, WP-CLI)
Resumable stages / continue on error	Restarts on failure	Staged and resumable
Free version	Yes (WordPress.org)	Coming to WordPress.org
Pricing	$299/yr Professional; $1,299 lifetime, unlimited sites	€79 to €1,999 (1 site to unlimited, annual or lifetime)
Support	Docs + ticket support	Directly from the developer + Discord
Maturity	Very large install base, very mature	Newer, benchmarked against a million products every release

The benchmark

On the same Hetzner CPX32 server, a 50,000-product update took WP All Import Pro 20 hours 11 minutes. Super Speedy Imports did the same update in about 60 seconds, roughly 1,100x faster. A first-time 1,000-product import was about 24x faster, and a 50,000-product import with images about 620x faster. Every figure is reproducible with the downloadable test bundles, including the exact WP All Import template used, so you can check it yourself.

See the full WP All Import vs Super Speedy Imports benchmarks →

Real-world results

Paradigm PCs, a New Zealand computer retailer with around 50,000 products, ran a daily update that took up to eight hours on WP All Import, so long they had shaped their catalogue around it. On Super Speedy Imports the same import runs in about a minute, and they now update every hour. Read the full Paradigm PCs case study → An Italian WooCommerce developer imports 77,898 rows in 260 seconds and runs it hourly to keep prices and stock in sync. Another store cut a 70,000-item import from over 40 hours to 24 minutes.

What WP All Import users say

WP All Import is well liked: 4.7 out of 5 from nearly 2,000 reviews on WordPress.org. A recent five-star review calls it “in a league of its own” (thesearchsherpa). The most common criticisms are support response times and speed on large imports; one reviewer titled their review “Good luck reaching support” (joshmacd). Read the WP All Import reviews →

Where WP All Import is the better choice

We are not going to pretend WP All Import has no advantages. Its add-on ecosystem and community are far larger, and it is more mature and polished. Both plugins make field mapping simple, WP All Import with drag-and-drop and Super Speedy Imports with dropdown selectors, so how you map your data is not really the difference. Super Speedy Imports is newer and its interface is different, so a few of our own customers mention a short learning curve at first, though most find it well worth it once they see the speed. If you rarely import, or your catalogue is small and import speed has never been a problem for you, WP All Import may be all you need.

When to choose which

• Choose WP All Import if you want the most mature, point-and-click importer with the biggest add-on ecosystem, and your catalogue is small enough that speed is not an issue.
• Choose Super Speedy Imports if you import large catalogues, run frequent updates, or your imports currently time out, run overnight, or spike your CPU. If you need prices and stock kept fresh throughout the day, this is the one built for it.

Migrating from WP All Import

Switching is straightforward, especially if your import does not use custom PHP functions. To remove the hassle entirely, we will migrate your WP All Import setup across to Super Speedy Imports for you, free for founding customers, so you do not have to rebuild anything.

I used WP All Import for years on client sites. It is a good tool. But it imports row by row, and past a certain size that stops scaling, I have watched imports run all night and still fail. So I rebuilt the whole approach around SQL, and now I benchmark every release against a million products. If your imports have become the bottleneck, that is the difference you will feel. – Dave Hilditch, Super Speedy Plugins

Frequently asked questions

Is Super Speedy Imports faster than WP All Import?

Yes. In a reproducible 50,000-product update benchmark on a Hetzner CPX32 server, WP All Import Pro took 20 hours 11 minutes and Super Speedy Imports about 60 seconds. A first-time 1,000-product import was about 24x faster.

Can I migrate from WP All Import to Super Speedy Imports?

Yes. If your import does not rely on custom PHP functions it is straightforward, and we offer to do the migration for you, free for founding customers.

Does Super Speedy Imports have a free version?

A free version is coming to WordPress.org, and a free trial is available now so you can test it on your staging environment before buying.

Does WP All Import have a drag-and-drop interface?

Yes. Super Speedy Imports uses dropdown field mapping instead – you choose which column becomes the title, the price, the stock and so on – which is just as straightforward. The real difference between the two is speed, not how you map your data.

Which is cheaper?

WP All Import’s Professional plan is $299 per year, or $1,299 for a lifetime licence with unlimited sites. Super Speedy Imports ranges from €79 to €1,999 depending on the number of sites and whether you choose annual or lifetime.